Eric Brousseau
MetaforIQ Founder
The intersection of elite athletic performance science and product design. Kinesiology lab telemetry was historically siloed in legacy formats, limiting the ability to apply holistic insights to product fit and protection.
I was brought in to architect the transition from disconnected research spreadsheets to a unified digital ecosystem. The challenge was to modernize the technical stack while designing a high-integrity UX for the athlete lab experience.
Expert Solutions Architect and Product Manager
Led the architectural delivery of a centralized sports science data platform. This zero-to-one initiative involved transpiling legacy SAS and R algorithms into high-performance Python, creating a shared data platform that connected lab research and product design.
Nike.com operated as a passive product catalog with static content placement, lacking the ability to respond to individual user intent in real-time.
I recognized that the low-latency telemetry built for system monitoring could be harnessed for commerce. Legacy analytics were too slow to trigger in-the-moment cross-sell and upsell, leaving significant revenue demand uncaptured during high-intent sessions.
Director of Product
Discovered and delivered an expansion of the DREAMS architecture to power real-time affinity recommendations. This transformed the site from a static catalog into an adaptive experience that reacted to live traffic signals, directly recapturing lost revenue opportunity.
High-velocity global product launches where site traffic and transactional volume spike instantly, historically requiring war rooms of experts to manage system failures with limited in-the-moment visibility.
Standard observability tools suffered from high-latency data lags, making it impossible to mitigate failures during the critical minutes of a 'hype' drop. I saw the need for a dedicated, low-latency telemetry system designed specifically for non-linear load spikes.
Principal Product Manager
Discovered and delivered the DREAMS platform, providing real-time visibility into high-velocity launch windows. This transformed the operational culture from reactive firefighting to proactive mitigation, establishing the foundational infrastructure for automated system recovery and scaling.
A global digital ecosystem requiring high-integrity validation for features across diverse demographics within a complex technical environment.
Standard client-side testing tools were limited to cosmetic 'look and feel' changes. I saw a gap in our ability to test and target deeper server-side functionality, new workflows, and core business logic.
Principal Product Manager and Developer
Led the discovery and delivery of a proprietary service enabling request-scoped server-side enabled experimentation. This shifted the culture from front-end styling to high-impact functional testing and business logic validation.